A common challenge for HR professionals is the sheer amount of communications, news and information they need to get to the workforce. Email campaigns start to get pushback due to the frequency and diversity of news and campaigns. In this case, Barilla wanted to combine employee engagement and wellbeing with providing awareness of important company information to unite colleagues working in different factories.

The Stayf app supported them with the opportunity for HR’s re-branding campaign.  With this wellbeing initiative, they could bring teams together whilst informing people about changes in their production facilities, factories and workforce. In this way, change communications aligned with wellbeing goals.