Unifying Coca-Cola’s Employees through Movement

How Coca-Cola united employees through movement

Coca-Cola's "Christmas Caravan" achieved impressive results in just 25 days: 1,500 participants collectively walked 65.9 million steps, while also boosting employee productivity.

Success Story

5 Mins Read

On Partnership

The collaboration between Coca-Cola and Stayf has become a vivid example of how wellness programs can seamlessly integrate with corporate social responsibility (CSR) and large-scale company initiatives. In this case, it was in sponsorship of the Special Olympics. Thanks to Stayf's flexibility, the platform was fully adapted to Coca-Cola's annual CSR project.

Gamified challenges and easy access through a mobile app attracted over a thousand employees, allowing them to contribute to an important charitable mission. Stayf provided participants with the opportunity to choose different types of activities, and the rewards system enabled them to convert their efforts into a tangible contribution to support the Special Olympics.

What is the Challenge

Reaching a Wide Audience: The Coca-Cola "Christmas Caravan" is a major volunteer initiative aimed at supporting people with various mental, sensory, and physical disabilities.
Preparation for the Special Olympics: The project was part of the preparations for the Special Olympics Winter Games, engaging people with intellectual disabilities in sports activities.
Online Format: Due to the pandemic, it was important to ensure accessibility and engagement through a convenient digital format.

Solution

Ambitious Goal: Coca-Cola teams aimed to achieve 300,000 units of physical activity to symbolically "push" the Caravan forward.
Diverse Activities: Participants could log walking, cycling, skiing, and other activities, making the project accessible to all.
Team Participation: Employees formed groups based on interests—running, swimming, strength training, and other sports.

The Results

Coca-Cola successfully united employees, strengthened corporate culture, and drew attention to an important charitable mission.

Exceeding Goals: The project not only met its target but exceeded it, accumulating 320,000 units of physical activity over 25 days.
Charitable Contribution: Coca-Cola donated $32,000 to the development of inclusive sports within the Special Olympics.
High Engagement: 57% of participants actively logged their activity, shared results, and interacted in Stayf. Additional motivation was provided through weekly rewards.

57%

Engagement Level

1500

Participants

65.9 million

Steps

What employees say

In just 25 days, Coca-Cola's "Christmas Caravan" brought together 1,500 participants who walked 65.9 million steps together. We also noted a significant increase in employee productivity!

Indira Turlynova

Human Resources Manager at Coca-Cola

All corporate Wellbeing
in one app

Sign up for a free consultation

Leave a message, and we will get back to you within 24 hours

Thank you, we got everything! We will contact you!

Oops! Something went wrong while submitting the form.

How Coca-Cola united employees through movement