Coca-Cola’s Christmas Caravan achieved remarkable success in just 25 days, bringing together 1,500 participants and logging an impressive 65.9 million steps, all while boosting employee productivity.
Success Story
5 Mins Read
About the Partnership
This partnership with Coca-Cola showcased the power of Stayf in aligning wellbeing with CSR and larger, company-wide initiatives—in this case, Coca-Cola’s sponsorship of the Special Olympics. Stayf’s customisation meant that the app could be wholly branded to the brand’s annual CSR project, with its accessibility and gamified wellbeing challenges bringing in over a thousand employees into the fun.
Beyond a simple step challenge, people could undertake the exercises they preferred. The bespoke rewards system meant that their activity could be converted in a way that ultimately led to the charitable project’s success.
The Challenge
Diverse Participation: Coca-Cola’s Christmas "Caravan" is a major volunteer initiative that traditionally brings together people with various mental, sensory, and physical abilities.
Event Preparation: The project aimed to prepare for the Special Olympics Winter Games, involving individuals with intellectual disabilities in sports competitions.
Pandemic Constraints: Given the pandemic, an online format was essential to ensure accessibility, maintain engagement, and promote the Special Olympics across a four-week period.
The Solution
Ambitious Goal: The target was to accumulate 300,000 units of physical activity to symbolically move the Caravan.
Inclusive Activities: Participants logged activities such as walking, cycling, and skiing, making the project accessible to all fitness levels. Teams were formed based on interests like running, water sports, and strength training.
Engagement Features: The app offered team chats, leaderboards, and personal tracking. Additionally, six creative challenges and three special training sessions led by Special Olympics athletes were included.
The Results
The initiative successfully united Coca-Cola’s employees, showcasing the power of inclusive physical activity and fostering a strong sense of community across diverse locations.
Exceeding Goals: The project surpassed its target, accumulating over 320,000 units of physical activity in 25 days.
Charitable Impact: Coca-Cola donated £26,000 to support inclusive sports in Special Olympics regional branches.
High Engagement: 57% of participants actively engaged by logging activities, sharing results, and participating in chat rooms. Weekly prizes further motivated involvement.
57%
Engagement Rate
1,500
participants
65.9M
steps
Client Feedback
In just 25 days, Coca-Cola’s Christmas Caravan united 1,500 participants, and achieved 65.9 million steps, all whilst reporting a significant increase in employee productivity at work.
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