A Global Challenge That Brought Teams Together Through Movement and Wellbeing
Success Story
5 minutes of reading
About the Partnership
As part of the partnership with FIFA at the 2022 World Cup, Visa launched a global challenge where employees virtually ran from the headquarters in San Francisco to Doha. The program united over 600 employees and partner banks from the Middle East and Africa, strengthening team spirit and corporate culture. Together with Saatchi & Saatchi, a branded Stayf app was created, ensuring high engagement and helping participants feel part of a larger team.
What’s the Challenge
Create a virtual journey: Visa united employees in a 5,000 km challenge, overcoming borders and geographical barriers
Strengthen connections between teams: fostering a culture of collaboration and engagement despite physical separation
Develop resilience: the initiative aims to boost energy, productivity, and awareness of a common goal
The Solution
Team Interaction: Employees from different countries came together in a virtual run
Accessibility for all: the app allowed participants to log activities manually or through integration with fitness trackers, as well as track overall progress and team rankings
Focus on wellbeing: the program combined physical activity, mental health, and social responsibility, creating a space for motivation and communication
Results
This initiative strengthened Visa's team culture, enhancing connection, awareness, and effectiveness while supporting an important social mission.
High Engagement: 80% of participants remained active throughout the challenge
Regular Workouts: each participant averaged 4 workouts per week, enhancing physical and mental health
Activity Leaders: the five most active employees achieved the highest number of charges, demonstrating strong motivation.
Charitable Contribution: the earned charges were converted into donations for Street Child United, linking sports and social responsibility.
80%
engagement
600
participants
5000
Charges in Each Team
What Employees Say
The app has changed our approach to well-being. Fun challenges, communication, and engagement exceeded all expectations! If you want to motivate employees, Stayf is the perfect solution!